We want to conduct the “best” quantitative analyses, and believe there is more to quantitative analysis than just “crunching numbers” and generating graphs.  In many cases quantitative analysis fails to promote or even hinders innovation even if it’s the “correct analysis”.  We believe that the best quantitative analyses: challenge assumptions, change established ways of doing things; and completely integrate all salient qualitative issues.  In mediocre quantitative analyses people start to convince themselves, and others, that the problem has been “solved”, and base decisions on fabrications instead of information culled from data and other sources.